Sub

Sub is a nationwide free-to-air channel, offering diverse entertainment 24 hours a day. Sub is a mix of foreign hit series, latest Finnish productions, reality-TV, movies, most popular classic series from the past and its own discoveries such as telenovelas and Japanese anime.

Sub has the third-biggest reach among Finnish commercial media, attracting a daily audience of 1.5 million and a weekly audience of 3.2 million viewers. Among its main target audience – 15–44-year-olds – Sub is the second-biggest TV channel in Finland. Sub offers advertisers a cost-efficient tool for reaching precisely the desired consumers.