MTV3

The nation’s favourite channel, MTV3 is a free-to-air provider of entertainment and information, with its programming founded on news and current affairs, top sports, Finnish entertainment and drama, and international quality series and hit movies.

MTV3's viewer ratings and reach are the highest among Finnish TV channels, with the average viewing time of MTV3 totalling 5 hours a week. The channel attracts a daily audience of 2.6 million and a weekly audience of 4 million viewers. MTV3’s share of prime-time viewing among its main target audience – 25–54-year-olds – is 30%.

News and current affairs programmes broadcast on MTV3 are produced by the channel’s acclaimed News and Current Affairs Department while other Finnish programming is sourced from independent production companies. Foreign series and movies are acquired from the best international production companies.

Advertisers can have their messages broadcast nationwide on MTV3 or opt for a targeted approach in any or all of the 11 MTV3 regions.