MTV Oy – over 50 years on the air
MTV Oy was established on 29 April 1957. The wonders of television had only just arrived in Finland a few years earlier with the founding of the country’s first commercial TV company. Finland was quick to act in a situation where Europe only had two other commercial TV companies: the UK’s ITV and the Central European RTL. In its early years MTV offered around ten hours of programming a week.Read more
Five decades of MTV programming
The MTV owl first hit Finnish TV screens on 13 August 1957, with the first broadcast being an interview with company executives. The early years and the 1960s In the early years of MTV Oy advertisements were broadcast live as was the bulk of other programming for a long time. The start of 1958, the company’s first year in operation, saw the launch of MTV’s TV doctor, which became one of the... Read more
50 years of TV advertising in Finland
The 50th anniversary of MTV Oy also marked 50 years of TV advertising in Finland. Among the company’s first shareholders were the Association of Finnish Advertisers and the Finnish Association of Advertising Agencies. In autumn 1957 the first TV advertisements appeared on the screens of Finland’s 7,500 TV sets. Broadcast live, the first adverts promoted the sales of products such as soap,... Read more
The history of MTV News
MTV’s first news broadcast, the Ten O’Clock News, was transmitted on 1 September 1981, following years of struggle to obtain the right to broadcast news. Even with rights secured, MTV’s news and current affairs operations were regulated in many ways, including permission to broadcast current affairs programming containing information from the past 24 hours being withheld until 1988 and election... Read more
The story of the MTV owl
For fifty years our logo has lived with the times and been transformed along with each decade’s trends, but one thing has not changed – it has always featured an owl. The owl logo was adopted when the company was established in 1957. The artist Peppe Nyström first sketched out an egg, then a bird – and finally the wise owl with a twinkle in its winking eye was born. ... Read more
